MARKETING DEPARTMENT ARE SADDLE WITH MANY FUNCTION,
DISCUSS THESE FUNCTIONS?
CONCEPT OF MARKETING
Marketing can be described as any activity that is carried on with the specific purpose of conveying information about the use, quality and value of a product or service in order to promote or sell the product or service. Marketing is the way to announce the availability of a commodity, service, idea or a brand to the world in such a way that people are interested in it and wish to acquire it and use it. It serves the purpose of plugging the gap between the public’s requirement and the products that are available.
IMPORTANCE OF A MARKETING DEPARTMENT
The Marketing Department is the key to good marketing and sales. It promotes and establishes a business in its niche, based on the products or services the business is offering. It identifies the areas in which the product fits and where the business should focus its marketing strategy and, therefore, spend its budget for the maximum coverage and results. The marketing department helps a business to do the following:
- Build relationship with the audience: Creates awareness of the business and its products as well as provide inputs that create interest for the audience. It brings in new customers and creates new business opportunities for the enterprise.
- Involve the customer: It engages existing customers, tries to understand them and hear what they have to say. It monitors the competition, creates new ideas, identifies outlets, plans the strategy to involve customers and retain them.
- Generate income: Finally, the aim of the marketing department is to generate revenue. All its activities are aimed at broadening the customer base and finding opportunities that would create more revenue for the enterprise.
ORGANIZATION OF A MARKETING DEPARTMENT
The marketing department of any enterprise is responsible for promoting the products, ideas and mission of the enterprise, finding new customers, and reminding existing customers that you are in business. It organizes all the activities that are concerned with marketing and promotion. It may consist of a single person or a group of people working in a hierarchal system who are responsible for bringing the product of the business to the attention of its targeted customers. Since this department is the key to your revenue and business activity, it requires people who have the skills for dealing with people and understanding what they require.
FUNCTION SADDLE ON MARKETING DEPARTMENTS
Listening to customer needs
To establish a marketing strategy, it’s necessary to get closer to the clients and listen in order to find out what their needs are. It’s a marketing department task, to plan the necessary means for receiving customer feedback:
Track trends and monitor competition
Similar to the previous point, it’s important to know the position of the company regarding the market and the competition. That’s why from marketing, you must watch the competition to learn what they do best or to identify their mistakes in order to avoid falling into them.
Work and brand values
Conceptually, a brand is a representation of the feelings that the products, services and company shares show. The marketing department is responsible for creating and disseminating images, messages and ideas that best communicate the brand values.
Searching for new (and helpful) marketing’ tools
Been updated in all what concerns the marketing field is a must. That’s why as marketers we should be conscious about the new trends, strategies and digital tools that arise by the time.
Nowadays there are three types of marketing tools that must have a presence in every marketing department:
Coordinate efforts with those of the marketing partners of the company
Around the business’s marketing there are lots of contributors: publishers, designers, journalists, consultants… The work of these contributors must be aligned with the objectives of the company, and is the department itself who should control it to do so.
Customers need to be surprised, and every day, given the higher offer, they are more demanding with this. The marketing department should work on new promotions, affiliate programs, customer retention techniques, improvements in the conversion of their messages and actions…
It’s not a matter of inventing entirely different disruptive actions; you’ll find innovation in the small details and in the continuous improvement.
Communicate with the rest of the company
A company is a chain of members pursuing a common goal: to fulfil its mission and maximize its profits, while respecting the principles of business ethics.
A chain is as weak as its weakest link. It doesn’t matter that the commercial or production department are doing an impeccable job, if the marketing department fails, the entire company will fail and the efforts of other departments will be in vain. That is why the marketing department must ensure that their actions are aligned with the overall objectives of the company and that they report the work they are doing.
Help improve sales processes and customer
As mentioned above, it’s the responsibility of the marketing department to know the users and especially the customers’ feelings. A good way for better knowing the customer is that all departments that have more direct contact with the customer shall be working with the empathy maps.