COVID-19 Self-isolation WordPress Free Online Training

WordPress for Beginners Free Training

Create Websites and Blogs With Zero Experience Using WordPress and This Step By Step Guide

With the advent  of COVID-19 Pandemic coupled with self-isolation and social distancing affecting all area business including the educational sector we decided to come with means of educating the world while in Self-Isolation.
What you’ll learn
  • Create websites and blogs with WordPress
  • Update and edit existing WordPress websites
  • Setup dynamic blog sections organized by category
  • Create a “Contact Us” page with interactive map and email form
  • No prerequisite knowledge required; the only thing you need is a computer and an internet connection.

Whether you want to create websites without coding, or you need to learn WordPress so you can update existing websites at your job, I’ve got you covered.

In this brisk but thorough course we build a website together step-by-step and along the way you organically absorb and master WordPress. I’m all about having you follow along with me and I always encourage experimentation over memorization. My ultimate goal is to give you the “vocabulary of WordPress” so you can continue learning independently long after this course completes.

There is no prerequisite knowledge required and you do not need an existing website or web hosting account. You’ll be setup with a new free hosting account so you can begin learning WordPress immediately without needing to commit additional money for a dot com domain upfront (unfortunately students in India, Nigeria and Vietnam cannot sign up for the free 3 month starter hosting plan).

Here’s a summary of what we cover:

  • Asking and answering “What is WordPress?”
  • Setting up a new WordPress site/project
  • Creating pages
  • Creating blog posts
  • Customizing the colors & theme of your website
  • Embedding YouTube videos into your website
  • Setting up custom navigation menus
  • Creating photo galleries
  • Inviting friends / family / coworkers into your WordPress (multiple authors)
  • Asking and answering “What is a plugin?” & “What is a widget?”
  • Letting visitors of your blog posts comment via their Facebook / Twitter accounts
  • Configuring an interactive “Contact Us” page
  • Guarding ourselves from comment and contact-form SPAM
  • how ti use custom homepage instead of a generic “blog listing”
  • Moving our website (exporting and importing) from one location (domain or host) to another

This course may be brand new, but this isn’t my first time teaching. I’ve led training sessions for Fortune 50 companies and I’ve already helped over 1,000 people online.

Become highly valuable and relevant to the companies that are hiring WordPress creators; in one convenient place alongside one instructor. If you’re ready to begin creating and updating websites – I’ll see you on the inside!

Who this course is for:
  • This course is for anyone who wants to get started creating websites and/or blogs.
  • No coding required.
  • No prior experience required.

The Training will be holding on Whatapp, using Both Text, Video and Voice Note as means of Communication, the Training will Be attractive, there will be room for questions and answering  with assignment for the participants to access your level of understanding.


To Join the Training For Free signup here.

Whatsapp Class Group:-

Make sure you Subscribe to our list Update, and invite your loved one to learn.

For More Inquiry Contact Us

 28 total views,  28 views today

Secrete Of Car Importation Business In Nigeria.



Warning! Don’t Buy Any Car Until You Read This! You would regret it later if you don’t know how to import cars from abroad Legitimately and save between N100,000 – N1,000,000 on your next car purchase. Even if you are not buying your personal car yet, you can earn an extra income buying cars for others from abroad if you gain access to this information.

Hello Friends!

My name is Alex Raji (‘The Researcher’ For short). The CEO of Alex Digital Creative Concept (ADCC NIG LTD). Education and IT company.

Registered under the rules and laws of the Federal Republic Of Nigeria And With The Corporate Affairs Commission, Reg No, BN2410706.

This information is highly dedicated to people who are willing to go into a profitable car importation business in Nigeria but do not know how to go about it. I have compiled a comprehensive report on how you can import cars from abroad legally and without any stress.

If yes, I’m glad to tell today that you’ve come to the lasting solution to what you’ve been looking for all these days but make sure that you read this my update to its last word.

The National Bureau of Statistics (NBS) says the country’s unemployment rate has risen from 13.3 per cent in the 2nd quarter to 13.9 per cent in the 3rd quarter of 2016, the number of unemployed went up by 3.5 million to 11.549 million. That mean have more than 11.549 million Nigeria who unemployed, there is no job anywhere we need to create job for ourselves. Read more at:

Without wasting much of your time, let’s get into the main business of today. You must note that Car Importation Business is billions of Naira business which is a game of number.

You have made the right decision getting to this page today and all I will tell you is to ensure that you pay full attention to all what you will learn on this page in order to make and live the kind of life you have ever dreamt of.

We don’t only assist people in buying cars directly from USA and Canada but we also teach them how they can import their cars themselves and save alot of money in the process.

We also empower people by teaching them how to start a profitable car dealing business in Nigeria. Please ensure you read the report on this website from beginning to end.

You’ll be glad you did!..

If you want to import cars from USA/Canada, you do not need to travel out of the country.

So long you are connected to the internet, you can buy any car of your choice and get it shipped to you right here in Nigeria without stress.

This report is for you if you are one of the people who will rather browse through the legitimate car import portals online and purchase any car of your choice without traveling abroad instead of buying from Nigerian car dealers because most of them buy from this source too.

Do not worry, we’ll show you how….

So Let’s Get Started…..Shall We?

One good thing about importing cars from USA and Canada is the fact that you get to choose the best car that pleases you. If you are not satisfied with one, you can easily pick from several options available. There are thousands of clean and neat cars to choose from.

A lot of people purchase cars to meet their essential transportation and extravagance needs while others attribute class to the kind of auto they drive. This has guaranteed that auto import business bloomed into an exceptionally immense business for auto merchants worldwide.

Since import and export business is one of the lucrative businesses in Nigeria today, importation of autos is one of the ways you can take advantage of this profitable investment. Numerous individuals earn good cash importing used/new autos, transports, vans, SUV, trucks and heavy machinery into Nigeria.

If you reside in the United States of America and searching for a decent and safe business you can begin back home in Nigeria, purchasing and selling of used/new autos ought to be on top of your list.

There will always be opportunity in this business for some great reasons:-

1. Nigeria is and will remain a big market for cars, both new and used ones. What do you expect of a country of more than one hundred and sixty million individuals with just about everybody buckling down towards owning his/her own auto one day. The individuals who already have are also striving hard to get extra new ones or change the ones they presently have.

2. Nigerians like autos a whole lot because, vast majority of people considers it to be a status symbol. Everybody wants to own a car regardless of how poor he is. Auto is always a dream come true when one is able to acquire his own car. Status will change instantly, Family and friends will start regarding you the more, that is the reason everybody is working towards having one.

Getting the detailed knowledge of how you can buy your car yourself from USA and Canada would help you save a lot of money on your car purchase.

Having the detailed information on how to start the car importation business would also help you in earning reasonable amount of money from the business.


“A Comprehensive Guide On Car Importation From USA and Canada”
-Detailed Guidelines On Starting Car Importation Business In Nigeria and How to market your cars successfully.
-How to clear your car in Nigeria and the contact details of our recommended clearing agent in Nigeria.
-What to look out for in any car of your choice before making payment for it.
How to make great income and become a virtual car dealer by helping family, friends and neighbours acquire cars of their choice at low cost from USA and Canada.
Complete guide on Importing cars from USA and Canada.
List of genuine auction and dealerships platforms to get cars at its cheapest
Things you should have at the back of your mind before placing a bid on a car
How to get a first-hand report on the status of any car you are interested in buying before further negotiations with the dealers
How to get a USA government auto expert to inspect the car for you
How to make payments securely to avoid losing money to scammers
The best affordable shipping line to use without worries
How to clear any type of car and get all the document needed to drive it in Nigeria
How to detect if a car was stolen, accidented or flooded
What to know before buying an accidented or flooded car
What to expect in a clean title car
What to expect in an accidented/flooded car
How to determine the cost of repairing an accidented car
How to sell your imported cars easily and fast and many more…

As you can see for yourself, this Book is so loaded with all the information you need to start the car importation business in Nigeria or import your personal car at a cheaper rate from USA Canada and Cotonou

imageConsidering how loaded and comprehensive this guide is, the cost for the Car importation business guide is  Just ₦10,000

And if you make payment for the Car Importation Business Guide within the next seven days which is between now and March 12, 2020, you will only have to pay just ₦5,000






ACCOUNT NO– 1020461325

Note: After payment send us Screen shot of your payment or Reference Code to our email:- or with name your and phone number, your eBook will be mail to you within 20mins.




According to Robert Kiyosaki , the Author of a book title” Rich Dad Poor Dad” If you Are Born Poor Is Not Your Fault but If You Die Poor Is Your Fault”.

If you are ready to succeed, you should already know that N5000 is a token to invest in a business that can earn you between N20,000 per day to N1000, 000 every month. I have decided to help you setup the business, I have done 90% of the work, while you do just the remaining 10%. Go ahead and take advantage of this offer and get ready to send in your success testimonial also. I wish you all the best and thanks for reading this report.


TELL: +2348060031382



Shop G2 Apete shopping Complex, Ibadan, Oyo State, Nigeria.
Open: Monday – Saturday
Time: 8am – 6pm

To your profits,


 431 total views,  1 views today







Branding is a set of marketing and communication methods that help to distinguish a company or products from competitors, aiming to create a lasting impression in the minds of customers. The key components that form a brand’s toolbox include a brand’s identity, brand communication (such as by logos and trademarks), brand awareness, brand loyalty, and various branding (brand management) strategies. Many companies believe that there is often little to differentiate between several types of products in the 21st century, and therefore branding is one of a few remaining forms of product differentiation.

Brand elements

Brands typically comprise various elements, such as:[

  • name: the word or words used to identify a company, product, service, or concept
  • logo: the visual trademark that identifies a brand
  • tagline or catchphrase: “The Quicker Picker Upper” is associated with Bounty paper towels
  • graphics: the “dynamic ribbon” is a trademarked part of Coca-Cola’s brand
  • shapes: the distinctive shapes of the Coca-Cola bottle and of the Volkswagen Beetle are trademarked elements of those brands
  • Colors: the instant recognition consumers have when they see Tiffany & Co.’s robin’s egg blue (Pantone No. 1837). Tiffany & Co.’s trademarked the color in 1998.
  • Sounds: a unique tune or set of notes can denote a brand. NBC’s chimes provide a famous example.
  • scents: the rose-jasmine-musk scent of Chanel No. 5 is trademarked
  • tastes: Kentucky Fried Chicken has trademarked its special recipe of eleven herbs and spices for fried chicken
  • movements: Lamborghini has trademarked the upward motion of its car doors


Brand names come in many styles.A few include:

  • initialism: a name made of initials, such as “UPS” or “IBM”
  • descriptive: names that describe a product benefit or function, such as “Whole Foods” or “Toys R’ Us”
  • alliteration and rhyme: names that are fun to say and which stick in the mind, such as “Reese’s Pieces” or “Dunkin’ Donuts”
  • evocative: names that can evoke a vivid image, such as “Amazon” or “Crest”
  • neologisms: completely made-up words, such as “Wii” or “Häagen-Dazs”
  • foreign word: adoption of a word from another language, such as “Volvo” or “Samsung”
  • founders’ names: using the names of real people, (especially a founder’s name), such as “Hewlett-Packard”, “Dell”, “Disney”, “Stussy” or “Mars”
  • geography: naming for regions and landmarks, such as “Cisco” or “Fuji Film”
  • personification: taking names from myths, such as “Nike”; or from the minds of ad execs, such as “Betty Crocker”
  • punny: some brands create their name by using a silly pun, such as “Lord of the Fries”, “Wok on Water” or “Eggs Eggscetera”
  • combination: combining multiple words together to create one, such as “Microsoft” (“micr Types of brand names
  • Brand names come in many styles.[91] A few include:
  • initialism: a name made of initials, such as “UPS” or “IBM”
  • descriptive: names that describe a product benefit or function, such as “Whole Foods” or “Toys R’ Us”
  • alliteration and rhyme: names that are fun to say and which stick in the mind, such as “Reese’s Pieces” or “Dunkin’ Donuts”
  • evocative: names that can evoke a vivid image, such as “Amazon” or “Crest”
  • neologisms: completely made-up words, such as “Wii” or “Häagen-Dazs”
  • foreign word: adoption of a word from another language, such as “Volvo” or “Samsung”
  • founders’ names: using the names of real people, (especially a founder’s name), such as “Hewlett-Packard”, “Dell”, “Disney”, “Stussy” or “Mars”
  • geography: naming for regions and landmarks, such as “Cisco” or “Fuji Film”
  • personification: taking names from myths, such as “Nike”; or from the minds of ad execs, such as “Betty Crocker”
  • punny: some brands create their name by using a silly pun, such as “Lord of the Fries”, “Wok on Water” or “Eggs Eggscetera”
  • combination: combining multiple words together to create one, such as “Microsoft” (“microcomputer” and “software”), “Comcast” (“communications” and “broadcast”), “Evernote” (“forever” and “note”), “Vodafone” (“voice”, “data”, “telephone”)


In pre-literate society, the distinctive shape of amphorae provided potential consumers with information about goods and quality. Pictured: Amphorae for wine and oil, Archaeological Museum, Dion.

Branding and labelling have an ancient history. Branding probably began with the practice of branding livestock in order to deter theft. Images of the branding of cattle occur in ancient Egyptian tombs dating to around 2,700 BCE. Over time, purchasers realised that the brand provided information about origin as well as about ownership, and could serve as a guide to quality. Branding was adapted by farmers, potters and traders for use on other types of goods such as pottery and ceramics. Forms of branding or proto-branding emerged spontaneously and independently throughout Africa, Asia and Europe at different times, depending on local conditions. Seals, which acted as quasi-brands, have been found on early Chinese products of the Qin Dynasty (221-206 BCE); large numbers of seals survive from the Harappan civilization of the Indus Valley (3,300–1,300 BCE) where the local community depended heavily on trade; cylinder seals came into use in Ur in Mesopotamia in around 3,000 BCE and facilitated the labelling of goods and property; and the use of maker’s marks on pottery was commonplace in both ancient Greece and Rome Identity marks, such as stamps on ceramics, were also used in ancient Egypt.


 United: Branding links your name, logo, online presence, product/services and appeal to the masses.

Sales: Speaking of sales, branding will create sales and revenue for your business.  You will make money based on how the branding marketing strategies work out. 

Preference: People are more attached to companies with a brand than companies that doesn’t.  Brands create a bond filled with good memories and good times, and customers will never forget it.

Loyalty: A good branding will create customer loyalty.  Loyal customers will continue to support you in good and bad times.  They will spread a positive message to people they know. 

Trust: As customers get to know your business they will begin to trust you.  In order to build trust you must give customers a reason to test you out.  The branding must be spot on as the first customers will determine how many more (or less) you will receive

Protection: Branding protects you from competitors who want your success.  Without it they will have no problem making copycats of what made you popular and claim it for themselves.  They can carry the same or similar products but they won’t be able to take your style and originality away



Haigh, Robert (18 February 2014). “Ferrari – The World’s Most Powerful Brand”. Brand Finance. Retrieved 9 February 2015.

American Marketing Association Dictionary. Retrieved 2011-06-29. The Marketing Accountability Standards Board (MASB) endorses this definition as part of its ongoing Common Language in Marketing Project.

Foundations of Marketing. fahy& jobber. 2015.

Wheeler, H., The Miracle Of Man, London, Longacre, 1946, p. 84.

Ghodeswar, Bhimrao M (2008). “Building brand identity in competitive markets: A conceptual model”. Journal of Product & Brand Management. 17: 4. doi:10.1108/10610420810856468.

ranchhod, 2004

Keller, Kevin Lane (1993-01-01). “Conceptualizing, Measuring, and Managing Customer-Based Brand Equity”. Journal of Marketing. 57 (1): 1–22. doi:10.2307/1252054. JSTOR 1252054.

Webster’s ninth new collegiate dictionary, Springfield, MA: Merriam-Webster, Inc., 1983

“The Evolution of Branding”. Branding Irons Unlimited.

The branding of slaves. The Review of Arts, Literature, Philosophy and the Humanities

Khan, Saif Ullah; Mufti, Owais (2007). “The Hot History & Cold Future of Brands” (PDF). Journal of Managerial Sciences. 1 (1): 75–87.

Starcevic, Sladjana (2015). “The Origin and Historical Development of Branding and Advertising in the Old civilizations of Africa, Asia and Europe”. Marketing. 46 (3): 179. doi:10.5937/markt1503179S.

Starcevic, Sladjana (2015). “The origin and historical development of branding and advertising in the old civilizations of Africa, Asia and Europe”. Marketing. 46 (3): 179. doi:10.5937/markt1503179S.

 169 total views,  1 views today




At independence on Oct 1, 1960, the various nationalists cum observers that either fought for or simple wished for the autonomy of Nigeria from her erstwhile masters had a lot of conjectures about the future of the country; how great it would be amidst vast natural and human resources and how it would favourably compete with nations of the world. They were so keen on assuming power since that was the only way to set Nigeria as a nation on her foot and that was the easiest way of unseating the heap-master that has hitherto denied the country the ability to fully realize its potentials and take its place in the continent. These nationalists saw bright days ahead where everything would be glorious, shining and perky!

Considering the abundant resources in the country and the amount of „heads‟ available, no way Nigeria after independence could not have survived and risen to be „African-Power‟- at least that was the dream. Whether it was a day-dream or not is a matter to be delved into soon. However, it is pertinent to state the underlying factors for such dream(s). After all,

Nigeria was already a major cocoa exporter, and world‟s largest exporter of palm oil coupled with crude oil- the black gold, that was already discovered in Oloibiri [present day Bayelsa State] in 1956. So how to be great was not the question if not when the greatness will manifest for all to behold.

Though this is not to say that the colonial masters who were to hand over power were comfortable with it, they would have taken the alternative route if there was any. Prior independence, there has been attendant problems in the polity; starting with the forced amalgamation of 1914, ethnic contestations, isolation from control of resources, estrangement from politics, minority agitations, communal clashes, electoral fraud, leap for hegemony, forced labour, divide and rule, expropriation of surplus value and notably exploitation. All of these [and many more] which would soon haunt the „newly born‟ child at infancy were majorly the reasons why different nationalist groups, interest groups and finally political parties sprang up with the sole of aim of displacing „those‟ responsible for our backwardness and alienation.

Well, with independence when the Nigerian will be in charge of Nigeria, all of these issues and anomalies should be reviewed and compromise reached [at least that was the thinking].

Nigerians should be able to sit and discuss „Project-Nigeria‟, reach a consensus among various major ethnic groups on a way to run the country with the minority groups not left out or feeling inferior, find a way to lay to rest manifestations of ethnic chauvinism, tribalism, nepotism, regionalism, electoral wars, political rivalry, revenue allocation and resource distribution problems, succession, economic mismanagement, political instability, and lay the foundation for national cohesion ridden with harmony, cooperation and unity.

Instead of the above what was experienced after independence was a clear departure. The country, barely a decade after Nigeria‟s freedom from the whims and caprices of colonialism was bombarded with a myriad of complications which eventually culminated into coup-d‟état when the military took over political power; followed by a counter coup and eventually civil war! That was how the path to a shattered dream was set wherein dependence on the former colonial masters and her allies became a norm. The performance of the state actors have thus been characterized by selfish interests which plunged the country into a „rentier‟ state branded by externalization, import-substitution, socio-economic and political inequalities, and a disarticulated economy.

As Rodney (1973) puts it, African economies are integrated into the very structure of the developed capitalist economies; and they are integrated in a manner that is unfavourable to Africa and ensures that Africa is dependent on the big capitalist countries. Indeed, structural dependence is one of the characteristics of underdevelopment. Most progressive writers divide the capitalist/imperialist system into two parts. The first is the dominant or metropolitan section and the countries in the second group are often called satellites because they are in the orbit of the metropolitan economies. The same idea is conveyed by simply saying that the underdeveloped countries are dependencies of the metropolitan capitalist economies.

A tenable argument offered for the above by the Nigeria state actors is that the state has been underdeveloped by the colonial masters. They argue that underdevelopment as inflicted by colonialism is responsible for the spate of lack of development presently experienced; that the economy of the state has been tied to that of the European nations in a periphery-center relationship whereby the periphery has come to be an outpost of the center. Thus, development as dreamt by the founding fathers is more of a mirage. Various scholars have written to justify Africa and Nigeria‟s backwardness as a byproduct of underdevelopment. As defensible and logical as this may sound and is, there is still a missing link of what role has been played or not played by Africans and Nigerians [in particular] in banishing the vestiges of underdevelopment or in ensuring its furtherance as the case may be. In their explanations, such scholars and writers put forward adequate theories to capture the theme of underdevelopment and two of such theories [modernization and dependency] will be appraised before reviewing the actions and inactions of African, nay Nigerian leaders in dealing with underdevelopment.

Rodney (1973) admitted the above observation when he says “not only are there African accomplices inside the imperialist system, but every African has a responsibility to understand the system and work for its overthrow”.

Causes of underdevelopment in Nigeria, effects & solutions

Nigeria is a wonderful country with a huge population and endless natural resources. It has enough potential to become a great nation. However, the country is struggling with the problem of underdevelopment, which is not a good thing, because there are many unpleasant factors contributing to it. Here, you can read about the causes of underdevelopment in Nigeria, and the possible ways to resolve all the issues.

What are the causes of underdevelopment in Nigeria?

Even though Nigeria is a bright country with massive perspectives for growth, the reasons for underdevelopment underdevelopment in Nigeria are clearly evident. The problems of underdevelopment in Nigeria are responsible for our way of life, which is lower than average. How can the causes of underdevelopment be dealt with in Nigeria? Let’s discuss the solutions to the problems of underdevelopment in Nigeria.

  1. Corruption The initial problem in the Nigerian everyday life is, of course, corruption. It is such a huge issue that has affected almost every area of life in the country and deprives us of growth. It feels like no matter which political leader we will choose, the result will be the same – they will not care much about improving the lives of Nigerians. There are a lot of politicians who steal the funds that are meant for various projects related to country development and put them on their personal bank accounts. If you look at the lavish lifestyle of many politicians, it becomes clear that apart from their official salary, they also take the funds from the national reservoir. There were efforts to fight corruption in Nigeria and a lot of initiatives supported by the government. There was a re-enactment of certain laws, and also many integrity systems were enforced. But none of those have brought significant success. To beat corruption, people should start with changing themselves and their outlook on society. The “leading by example” strategy can also be helpful – we need to have strong leaders who would show with their own example that corruption is wrong. Nowadays, many countries are fighting the corruption problem by electing the government that made a promise to implement a reform against this toxic practice, and we should follow their example as well. Combating tribalism and getting more united as a nation is also a way to success.
  2. Unfavourable business conditions

There is one thing that helps the nation to grow and develop, and this thing is business. The successful and developed country needs to have a large number of industries, which are also of high quality. It is impossible to contribute to the development of the country without the existence of the industries. Unfortunately, in Nigeria, there are no suitable conditions for the long-running industries. This is mainly because every industry is in need of constant and steady supply of power and it is barely available in the country. The solution to this problem will be, of course, the stabilization of power and water supplies. If these issues are dealt with, it will be more possible to attract investors from the country and outside it.

  1. Dependence on oil

Nigeria is a country which is almost fully dependent on the oil sector. Since there are major supplies of oil in Nigeria, which contribute to the general income of the country, there are other economic sectors that are left without proper development. For example, such sectors as tourism and agriculture are really abandoned compared to oil. This puts a lot of limitations on the revenue potential of Nigeria because the country is unable to take up a lot of projects related to its development. If the tourism sector was in better condition, it could possibly attract investors from outside the country and the foreign visitors, but this sphere is much neglected nowadays. This way, Nigeria is developing slower than it should, seeing how there is a lot of natural resources. The solution is simple – the agricultural sector, as well as the tourism sector, should be given more attention and care. The development of these sectors will mean that there will be enough revenue for carrying out the much-needed projects, directed at the improvement of Nigeria’s everyday life and solutions.

  1. Unemployment

This problem is very serious because if not enough people are employed, their contribution to the country’s development will slow down. The youth are unable to find jobs because of the high requirements and lack of work. Not only the young people but also the older people who find it difficult to find a job are left unemployed when their knowledge and skills could have been extremely useful in the growth and development of Nigeria. Due to the unemployment rates, the GDP of Nigeria keeps reducing every year, which is one of the effects of underdevelopment in our country. The solution to this problem would be easier than it seems – more job opportunities have to be created for the youth. The problem of corruption should also be dealt with because it exists in large amounts in the job market and is closely connected to the unemployment rates.

5. Poor government policy implementation

There are a lot of policies in Nigeria that are technically supposed to improve the life of the local residents. They all look great on paper, but in practice, they have very little actual implementation. The result of it is the untimely ending of many projects that were designed for development because they have not moved on anywhere from the paperwork level. Government should take it under its own responsibility and watch over these policies, making sure that they were implemented and did not just stay on paper. It is the problem that the government should take immediate care of because there are so many potential improvements and so little implementation.

 213 total views,  1 views today





Marketing can be described as any activity that is carried on with the specific purpose of conveying information about the use, quality and value of a product or service in order to promote or sell the product or service. Marketing is the way to announce the availability of a commodity, service, idea or a brand to the world in such a way that people are interested in it and wish to acquire it and use it. It serves the purpose of plugging the gap between the public’s requirement and the products that are available.


The Marketing Department is the key to good marketing and sales. It promotes and establishes a business in its niche, based on the products or services the business is offering. It identifies the areas in which the product fits and where the business should focus its marketing strategy and, therefore, spend its budget for the maximum coverage and results. The marketing department helps a business to do the following:

  • Build relationship with the audience: Creates awareness of the business and its products as well as provide inputs that create interest for the audience. It brings in new customers and creates new business opportunities for the enterprise.
  • Involve the customer: It engages existing customers, tries to understand them and hear what they have to say. It monitors the competition, creates new ideas, identifies outlets, plans the strategy to involve customers and retain them.
  • Generate income: Finally, the aim of the marketing department is to generate revenue. All its activities are aimed at broadening the customer base and finding opportunities that would create more revenue for the enterprise.


The marketing department of any enterprise is responsible for promoting the products, ideas and mission of the enterprise, finding new customers, and reminding existing customers that you are in business. It organizes all the activities that are concerned with marketing and promotion. It may consist of a single person or a group of people working in a hierarchal system who are responsible for bringing the product of the business to the attention of its targeted customers. Since this department is the key to your revenue and business activity, it requires people who have the skills for dealing with people and understanding what they require.


  1. Listening to customer needs

To establish a marketing strategy, it’s necessary to get closer to the clients and listen in order to find out what their needs are. It’s a marketing department task, to plan the necessary means for receiving customer feedback:

  1. Track trends and monitor competition

Similar to the previous point, it’s important to know the position of the company regarding the market and the competition. That’s why from marketing, you must watch the competition to learn what they do best or to identify their mistakes in order to avoid falling into them.

  1. Work and brand values

Conceptually, a brand is a representation of the feelings that the products, services and company shares show. The marketing department is responsible for creating and disseminating images, messages and ideas that best communicate the brand values.

  1. Searching for new (and helpful) marketing’ tools

Been updated in all what concerns the marketing field is a must. That’s why as marketers we should be conscious about the new trends, strategies and digital tools that arise by the time.

Nowadays there are three types of marketing tools that must have a presence in every marketing department:

  1. Coordinate efforts with those of the marketing partners of the company

Around the business’s marketing there are lots of contributors: publishers, designers, journalists, consultants… The work of these contributors must be aligned with the objectives of the company, and is the department itself who should control it to do so.

  1. Innovate

Customers need to be surprised, and every day, given the higher offer, they are more demanding with this. The marketing department should work on new promotions, affiliate programs, customer retention techniques, improvements in the conversion of their messages and actions…

It’s not a matter of inventing entirely different disruptive actions; you’ll find innovation in the small details and in the continuous improvement.

  1. Communicate with the rest of the company

A company is a chain of members pursuing a common goal: to fulfil its mission and maximize its profits, while respecting the principles of business ethics.

A chain is as weak as its weakest link. It doesn’t matter that the commercial or production department are doing an impeccable job, if the marketing department fails, the entire company will fail and the efforts of other departments will be in vain. That is why the marketing department must ensure that their actions are aligned with the overall objectives of the company and that they report the work they are doing.

  1. Help improve sales processes and customer

As mentioned above, it’s the responsibility of the marketing department to know the users and especially the customers’ feelings. A good way for better knowing the customer is that all departments that have more direct contact with the customer shall be working with the empathy maps.

 211 total views