ANALYSIS OF THE IMPACT OF EFFECTIVE COMMUNICATION IN INCREASING ORGANIZATIONAL PRODUCTIVITY
(A CASE STUDY OF NIGERIAN BREWERY PLC,)
NUMBERS PAGES: 68 RESEARCH TYPE:- PROJECT AMOUNT :- ₦2500
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ABSTRACT
The topic of this research is Analysis of the Impact of Effective Communication in Increasing Organizational Productivity. A case study of the Nigerian Breweries Plc, Amaeke, Ngwo, Enugu, Enugu State. The researcher used survey design for the study. The population of the study was eight hundred and ninety-nine (899) employee of the company, with sample size of one hundred and thirty-three (133). The researcher used both the primary and secondary sources of data in the course of the study. The primary data were collected through the instrument of questionnaire and observation. The secondary data were collected from text books, journals, magazine, newspapers, and libraries. The research finding revealed that communication breakdown has effect in the management of an organization which results in low productivity. The researcher recommended among other management should continue to keep in touch with the workers on new development in the organization.
TABLE OF CONTENTS
Title page i
Dedication ii
Abstract iii
Acknowledgement iv
Table of contents v
Lists of Tables
Lists of Figures
CHAPTER ONE: INTRODUCTION
1.1 Background of the study 1
1.2 Statement of the problem 4
1.3 Objectives/purposes of the study 5
1.4 Research questions/hypothesis 6
1.5 Significance of the study 6
1.6 Limitation of the study 6
1.7 Scope of the study 7
Chapter References 8
CHAPTER TWO: REVIEW OF RELATED LITERATURE
2.1 Theoretical framework for the study 9
2.2 Historical background 19
2.3 Current literature on theories postulated above 21
Chapter References 45
CHAPTER THREE: RESEARCH DESIGN AND METHODOLOGY
3.1 Research Design 46
3.2 Sources of Data 46
3.2.1 Primary Sources of Data 46
3.2.2 Secondary Sources of Data 47
3.3 The population of study 47
3.4 Sample Design and Determination of Sample Size 48
3.5 Methods of Data Collection 50
3.5.1 Questionnaire Design, Distribution and Collection of Responses 50
3.5.2 Secondary methods of Data Collection 50
3.6 Methods of Data Presentation and Analysis 51
Chapter References 52
CHAPTER FOUR: DATA PRESENTATION AND ANALYSIS
4.1 Data Presentation 53
4.1.1 Demographic characteristics 53
4.1.2 Presentation According to Key Research Questions 55
4.2 Analysis Based on Research Hypothesis 55
CHAPTER FIVE: SUMMARY OF FINDINGS, RECOMMENDATION
AND CONCLUSION
5.1 Summary of findings 62
5.2 Conclusion 64
5.3 Recommendations 63
Bibliography 65
Appendix 67
Questionnaire
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